This is a short video used to promote PreGel products during Ice Cream Month to show the offering and versatility of the product line in a bright, colorful, summer feeling that would be visually eye-catching on social media.
I began the process by selecting the images I was going to use, and then cut them out to separate them from their original background. Within Photoshop I designed each piece while planning out how each graphic would move into frame and how the elements would be animated to create visual interest. Once the designs were finished I imported each of them into After Effects as its own composition and animated all of the elements, and then brought those compositions together.