Ice Cream Horoscope

Captivating social media campaigns help increase followers and drive engagement across platforms. Using Buzzfeeds ice cream flavor list for each sign, we developed a visually striking campaign for each sign using PreGel products and placing them in astrologically out of this world scenarios. With only a basic concept for each sign and flavor I was responsible for photographing the product, gathering the elements that went into the design, and executing my overall vision for it based on the original concept.