ABOUT THE PROJECT
This is a project that is currently in process for National Ice Cream Month, and will include several videos for types of ice cream from around the world.
ABOUT THE PROCESS
The process began with a video and photography shoot to capture the process (in collaboration with our chefs) for how to make each type of ice cream from each country. Finished studio photos of each ice cream were also taken. The footage and photos captured were then processed and cut together to make a social media driven video that is upbeat and shows the process in under a minute. I worked in collaboration with another designer to make the logo (each one the same but customized for each country the ice cream comes from), which I took and animated for the opening and closing of each video.